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Imagine Bridal is peaceful and curated studio on Payneham Road in College Park, Adelaide, they believe your wedding dress journey should feel personal. Featuring some of Australia’s most celebrated designers – It’s not about endless rails of gowns or rushed appointments, it’s about connection, and discovering “the one”.

Sally

I’m Sal (British born, now proudly based here in Adelaide) and together with my husband Hal and daughter Stevie (and my mother-in-law Rona, who we call ‘Glam-Ma’), we’ve created a space where brides feel seen and supported.

Any Advice?

This part of the planning process can be emotional and a little nerve-wracking, yet completely magical. Whether you’ve dreamed about your dress forever or you’re figuring it out as you go, there’s no “right” way to do it – only your way. Your dress should feel like you.